The Intelligent Brand Activation Agency
The line between a consumer and a shopper has blurred. Technology affords people the opportunity to plan, shop and buy on their own terms anytime and anywhere, resulting in highly sophisticated shoppers. Arc activates brands and changes behavior by understanding people through the lens of a shopper.
Using a differentiated approach called Shopper Back™, Arc delivers the most intelligent (relevant and creative) brand engagement regardless of channel or platform. Arc’s centers of excellence include shopper marketing, promotion, direct/CRM/loyalty, eCommerce, social, mobile and live media.