Arc Chicago Change Location

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Meet the New Shopper

Karuna Rawal shares 3 ways shoppers have changed with technology and why retailers must adapt or die.

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Shawn Farrell: What It Means to Me to Say 'I’m a Creative'

Shawn Farrell says the role of a creative extends well beyond the workplace. Read the SVP, creative director’s take on being a creative in a recent LeoScope post.

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To shop, or not to shop?

That’s not even the question. Yes, we will shop. The real question is: how? Arc’s Alexandra Zajac has more answers.

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Three Key Retail Design Traits for a New Shopping Age

Here’s how brick-and-mortar locations can engage with millennial shoppers beyond the screen, writes Arc Art Director Glenn Madigan.

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Location, Location, Location (Part I)

The oldest adage in real estate can now be applied to the latest thinking in marketing thanks to our ever-present mobile devices, writes Arc’s Tod Szewczyk.

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Shopping With My Phone Out

Arc’s Cindy Tomek, associate creative director and copywriter, explains how mobile apps are transforming the grocery store experience.

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One Millennial’s Perspective on the Changing Shopper Landscape

Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper

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