Arc Chicago Change Location

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One Millennial’s Perspective on the Changing Shopper Landscape

Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper

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Three Key Retail Design Traits for a New Shopping Age

Here’s how brick-and-mortar locations can engage with millennial shoppers beyond the screen, writes Arc Art Director Glenn Madigan.

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WORK -- Coca-Cola's "Grab Summer by the Buck" Program

McDonald’s and Coca-Cola needed to spread awareness of the McDonald’s $1 Any Size Coke amongst Millennials. So, we created the ultimate summer bucket list – a list of close to 100 different summer themed…

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Wear The High Life

Miller High Life is a people’s beer — standing for passion and authenticity. But with sales declining, we needed to remind Millennial drinkers that our values were very much their values. In an unprec…

Miller High Life is a people’s beer — standing for passion and authenticity. But with sales declining, we needed to remind Millennial drinkers that our values were very much their values. In an unprecedented move, we turned the brand over to streetwear designer Benny Gold. With a maker mindset that perfectly matched our ideals, Benny breathed new life into the iconic brand — helping High Life win new loyalty by staying loyal to our timeless beliefs.

Pints & Plates

We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings…

We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings was nearly non-existent. So we created Pints & Plates. A stylish online recipe and entertaining portal that doubled as a basket-building retail solution for our grocery partners. From retailers’ social channels to valuable perimeter placements, Pints & Plates perfectly linked beer with food — offering up delicious inspiration.

Pints & Plates

We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings…

We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings was nearly non-existent.

So we created Pints & Plates. A stylish online recipe and entertaining portal that doubled as a basket-building retail solution for our grocery partners. From retailers’ social channels to valuable perimeter placements, Pints & Plates perfectly linked beer with food — offering up delicious inspiration.

Touring NYC’s Innovative Retail Shopping Landscape

After seeing National Retail Federation’s BIG Show from the inside, we hit the streets of the Big Apple for a reality check.

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New Study by Arc and Leo Burnett Identifies How to Move People to Buy…Now

Leo Burnett and Arc released a new tool to help brands quicken the path to purchase and reinforce brand affinity.

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