MillerCoors Names Arc Lead Agency for U.S. Retail Business
Leo Burnett’s shopper marketing agency has built strong relationship with brewer
Arc Takes Home Three 2017 REGGIE Awards
Agency awarded for its work for MillerCoors and Intel
Arc Scoops Up 3 Globes
Walgreens and MillerCoors win awards.
Arc Worldwide Hires Dana Stotts as SVP, Director of Customer and Channel Strategy
Stotts will lead channel and customer strategy for MillerCoors and develop a Center of Excellence for Arc and Leo Burnett
Arc Wins 3 Golds at the Hub Awards
McDonald's, P&G and Coca-Cola work bring home gold, MillerCoors wins silver.
Arc Dominates the Pro Awards
Wins across the board for Arc at the Pro Awards.
Pints & Plates
We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings…
We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings was nearly non-existent. So we created Pints & Plates. A stylish online recipe and entertaining portal that doubled as a basket-building retail solution for our grocery partners. From retailers’ social channels to valuable perimeter placements, Pints & Plates perfectly linked beer with food — offering up delicious inspiration.
Arc Named MVPro Winner at the Pro Awards
Arc was crowned with the highly coveted MVPro title after accumulating the most award-winning campaigns for multiple brands at the Pro Awards. The agency also bagged Gold for Best Use of Shopper Marke…
Big Wins at the 2013 Pro Awards
Arc made a splash at this year's Pro Awards, taking home a total of 10 awards as well as the "Best Overall Campaign" recognition for Chicago Shakespeare Theater's "Will & George Come to Life." In addi…
Pints & Plates
We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings…
We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings was nearly non-existent.
So we created Pints & Plates. A stylish online recipe and entertaining portal that doubled as a basket-building retail solution for our grocery partners. From retailers’ social channels to valuable perimeter placements, Pints & Plates perfectly linked beer with food — offering up delicious inspiration.
Scott Fry
VP, Group Executive Producer
Fry leads the retail production group for all of Arc Worldwide Chicago, servicing clients such as Coca-Cola, McDonald’s, MillerCoors and P&G. Fry also sits on the newly…
VP, Group Executive Producer
Fry leads the retail production group for all of Arc Worldwide Chicago, servicing clients such as Coca-Cola, McDonald’s, MillerCoors and P&G. Fry also sits on the newly-formed Publicis Communications production board. Over the past seven years, Fry has implemented strong foundational processes and service models that have helped to elevate both Arc and its clients’ products and brands. Notably, Fry has lead the productions and teams that have helped Arc win numerous Effies, Reggies and POPIA awards, including the 2015 display of the year.
Elizabeth Harris
Chief Strategy Officer, North America
As Arc Worldwide’s inaugural Chief Strategy Officer, Harris oversees strategy with a focus on marketing to shoppers across the agency’s portfolio of clients, inc…
Chief Strategy Officer, North America
As Arc Worldwide’s inaugural Chief Strategy Officer, Harris oversees strategy with a focus on marketing to shoppers across the agency’s portfolio of clients, including Coca-Cola, Dunkin’ Donuts, Intel, MillerCoors and P&G, among others. Dedicated to inspiring creative solutions that drive behavior-changing, irresistible commerce, Harris also leads strategy on the agency’s new business efforts. Harris has spent more than 12 years developing and implementing a wide range of brand strategy and shopper marketing solutions for Arc’s portfolio of client products and brands.
Arc Worldwide Creates New Role, Promotes Elizabeth Harris to Chief Strategy Officer
Harris brings three decades of experience building integrated marketing solutions to the newly created position.
MilkPEP Names Arc Worldwide Agency of Record for Shopper Marketing
Agency tasked with driving sales at retail, in digital and through e-commerce.
Arc Worldwide Wins Gold for Intel and Coca-Cola/McDonald’s at the PRO Awards
The agency brings home eight awards of nine finalists.
Arc Worldwide Strengthens Capabilities With New Leadership and Regional Expansion
Seven new executive appointments and two new offices will allow the shopper marketing agency to drive “Irresistible Commerce” for its clients.
Arc Unveils New Global and U.S. Leadership Team
Agency announces new U.S. CCO; promotes Karuna Rawal to U.S. president and global chief strategy officer, Bob Raidt to global CEO and Nick Jones to global EVP of business development and innovation
This Just In
Today, Ad Age published an extensive Arc profile story that includes commentary from Leo Burnett/Arc global executives and positions Arc as a growing, industry leader in shopper/retail marketing, mobile…