MillerCoors Names Arc Lead Agency for U.S. Retail Business
Leo Burnett’s shopper marketing agency has built strong relationship with brewer
WORK -- Miller High Life’s ‘I Am Rich’ Continues to Engage
In a continuation of the successful “I Am Rich” campaign launched in 2014, Arc/Leo Burnett created two new spots for Miller High Life.
Arc Scoops Up 3 Globes
Walgreens and MillerCoors win awards.
Arc Takes Home Three 2017 REGGIE Awards
Agency awarded for its work for MillerCoors and Intel
Arc Wins 3 Golds at the Hub Awards
McDonald's, P&G and Coca-Cola work bring home gold, MillerCoors wins silver.
Arc Named MVPro Winner at the Pro Awards
Arc was crowned with the highly coveted MVPro title after accumulating the most award-winning campaigns for multiple brands at the Pro Awards. The agency also bagged Gold for Best Use of Shopper Marke…
Pints & Plates
We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings…
We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings was nearly non-existent. So we created Pints & Plates. A stylish online recipe and entertaining portal that doubled as a basket-building retail solution for our grocery partners. From retailers’ social channels to valuable perimeter placements, Pints & Plates perfectly linked beer with food — offering up delicious inspiration.
Arc Dominates the Pro Awards
Wins across the board for Arc at the Pro Awards.
Pints & Plates
We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings…
We found a completely untapped opportunity for the MillerCoors craft and import portfolio. Millennials are habitual foodies and adventurous home entertainers. Yet inspiration for beer and food pairings was nearly non-existent.
So we created Pints & Plates. A stylish online recipe and entertaining portal that doubled as a basket-building retail solution for our grocery partners. From retailers’ social channels to valuable perimeter placements, Pints & Plates perfectly linked beer with food — offering up delicious inspiration.
Big Wins at the 2013 Pro Awards
Arc made a splash at this year's Pro Awards, taking home a total of 10 awards as well as the "Best Overall Campaign" recognition for Chicago Shakespeare Theater's "Will & George Come to Life." In addi…
Scott Fry
VP, Group Executive Producer
Over the past three years, Fry has headed up the retail production group for all of Arc Worldwide Chicago, servicing clients such as Coca-Cola, MillerCoors, Comcast, P&G,…
VP, Group Executive Producer
Over the past three years, Fry has headed up the retail production group for all of Arc Worldwide Chicago, servicing clients such as Coca-Cola, MillerCoors, Comcast, P&G, Whirlpool, McDonald’s and Intel. Fry has implemented strong foundational processes and service models that have helped to elevate both Arc’s and its clients’ products and brands. Over the years Fry has headed up the productions and teams that have helped Arc win numerous Effies, Reggies and 25 POPIA awards ranging from bronze to best in class for creative and in 2015 display of the year.
This Just In
Today, Ad Age published an extensive Arc profile story that includes commentary from Leo Burnett/Arc global executives and positions Arc as a growing, industry leader in shopper/retail marketing, mobile…
Arc Worldwide Strengthens Capabilities With New Leadership and Regional Expansion
Seven new executive appointments and two new offices will allow the shopper marketing agency to drive “Irresistible Commerce” for its clients.
Arc Unveils New Global and U.S. Leadership Team
Agency announces new U.S. CCO; promotes Karuna Rawal to U.S. president and global chief strategy officer, Bob Raidt to global CEO and Nick Jones to global EVP of business development and innovation