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Shopper Marketing Magazine Looks at What’s Hot in 2017

Arc’s EVP, global business development and innovation, Nick Jones, joins a panel of specialists to talk shopper marketing trends for the new year.

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New Study by Arc and Leo Burnett Identifies How to Move People to Buy…Now

Leo Burnett and Arc released a new tool to help brands quicken the path to purchase and reinforce brand affinity.

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One Millennial’s Perspective on the Changing Shopper Landscape

Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper

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2017: Changes and Challenges for Brands in the Shopper Marketing Landscape

Arc’s Nick Jones highlights six trends you need to be aware of in the coming year

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Three Key Retail Design Traits for a New Shopping Age

Here’s how brick-and-mortar locations can engage with millennial shoppers beyond the screen, writes Arc Art Director Glenn Madigan.

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Shopping With My Phone Out

Arc’s Cindy Tomek, associate creative director and copywriter, explains how mobile apps are transforming the grocery store experience.

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To shop, or not to shop?

That’s not even the question. Yes, we will shop. The real question is: how? Arc’s Alexandra Zajac has more answers.

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Meet the New Shopper

Karuna Rawal shares 3 ways shoppers have changed with technology and why retailers must adapt or die.

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Meet Today's Social Shopper

Arc and Leo Burnett reveal new insights into social shopping behaviors. Click here for an in-depth look at the study.

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Who's Who in Shopper Marketing Agencies

Shopper Marketing Magazine's "Who's Who" annual report recognizes a myriad of dedicated and accomplished shopper marketing executives whose creative, inspirational work on behalf of their brands and…

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Arc Snags Three 2017 Shopper Marketing Effies

Agency lauded for work for Coca-Cola, Intel, McDonald’s and P&G

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Thinfilm Collaboration Connects Brands to Shoppers in Store and at Home

Arc has entered into an exclusive partnership with the tech company to create mobile shopper experiences for clients.

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Five Innovations Your Shopper Wants to Experience in 2016

The rate at which technology is changing the world is staggeringly fast with no sign of slowing. Innovation is at the heart of these transformational changes. As you continue to evolve your brand to keep…

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April Carlisle SVP of Global Shopper Marketing Gives Her Two Cents In The 2014 Shopper Marketing Magazine Trends Report

Shopper Marketing Magazine and Path to Purchase Institute called upon our own April Carlisle, SVP of Global Shopper Marketing for insights and fruitful predictions for their 2014 Trends Report. This…

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Leo Burnett, Arc Score Two Silver at Shopper Marketing Effie Awards

Agencies honored for notable work on Procter & Gamble, Alcon

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Nick Jones Joins Shopper Marketing Magazine to Discuss the Store of the Future

Wonder what shopping at your local supermarket or favorite clothing store will look like ten years from now? Nick Jones, EVP, Innovation & Growth, Arc/Leo Burnett, and other retail visionaries, explain…

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Arc Talks Innovation at 2014 Shopper Marketing Conference & Expo

Arc's EVP Retail Practice Lead Nick Jones takes the stage to present "Must See Innovations: A Collection of the Best for 2014." Click "More Info" for a sneak peek of Nick's "Top Innovations to Watch,"…

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Arc Crowned Most Awarded Agency at the 2014 Shopper Marketing Effies

Arc made a splash at the Shopper Marketing Effies last night. Celebrated as the most awarded agency of the night, Arc took home a Gold in the Manufacturer: Awareness/Trial category for Pantene "Beautiful…

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Alcon + Arc Join Forces to Demonstrate the True Meaning of Smart Shopper Strategy

How do you distinguish a brand within a category that suffers from minimal differentiation and heated competition from other brands and private labels? SVP/Account Director Brad Black demonstrated to…

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Highlights From the National Retail Federation Expo: What Shoppers Can Expect in 2016

Retailer and brand innovations continue to make deep inroads into the personal and customizable.

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