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New Study by Arc and Leo Burnett Identifies How to Move People to Buy…Now

Leo Burnett and Arc released a new tool to help brands quicken the path to purchase and reinforce brand affinity.

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Shopping With My Phone Out

Arc’s Cindy Tomek, associate creative director and copywriter, explains how mobile apps are transforming the grocery store experience.

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Three Key Retail Design Traits for a New Shopping Age

Here’s how brick-and-mortar locations can engage with millennial shoppers beyond the screen, writes Arc Art Director Glenn Madigan.

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Shopper Marketing Magazine Looks at What’s Hot in 2017

Arc’s EVP, global business development and innovation, Nick Jones, joins a panel of specialists to talk shopper marketing trends for the new year.

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To shop, or not to shop?

That’s not even the question. Yes, we will shop. The real question is: how? Arc’s Alexandra Zajac has more answers.

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2017: Changes and Challenges for Brands in the Shopper Marketing Landscape

Arc’s Nick Jones highlights six trends you need to be aware of in the coming year

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Who's Who in Shopper Marketing Agencies

Shopper Marketing Magazine's "Who's Who" annual report recognizes a myriad of dedicated and accomplished shopper marketing executives whose creative, inspirational work on behalf of their brands and…

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Arc Snags Three 2017 Shopper Marketing Effies

Agency lauded for work for Coca-Cola, Intel, McDonald’s and P&G

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Arc Talks Innovation at 2014 Shopper Marketing Conference & Expo

Arc's EVP Retail Practice Lead Nick Jones takes the stage to present "Must See Innovations: A Collection of the Best for 2014." Click "More Info" for a sneak peek of Nick's "Top Innovations to Watch,"…

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April Carlisle SVP of Global Shopper Marketing Gives Her Two Cents In The 2014 Shopper Marketing Magazine Trends Report

Shopper Marketing Magazine and Path to Purchase Institute called upon our own April Carlisle, SVP of Global Shopper Marketing for insights and fruitful predictions for their 2014 Trends Report. This…

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Nick Jones Joins Shopper Marketing Magazine to Discuss the Store of the Future

Wonder what shopping at your local supermarket or favorite clothing store will look like ten years from now? Nick Jones, EVP, Innovation & Growth, Arc/Leo Burnett, and other retail visionaries, explain…

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Leo Burnett, Arc Score Two Silver at Shopper Marketing Effie Awards

Agencies honored for notable work on Procter & Gamble, Alcon

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Arc Crowned Most Awarded Agency at the 2014 Shopper Marketing Effies

Arc made a splash at the Shopper Marketing Effies last night. Celebrated as the most awarded agency of the night, Arc took home a Gold in the Manufacturer: Awareness/Trial category for Pantene "Beautiful…

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SVP Creative Director Brendan Nash Featured in Effie’s ‘Defining Effectiveness’ Series

Hear Nash’s take on effective shopper marketing in the video interview.

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#AWXI: Starting From the Customer - Innovative Design & User Experience

EVP, Managing Creative Director of Arc Jim Carlton joins Amazon on a panel discussing the evolution and future of shopper marketing.

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Arc’s Nick Jones on Retail in Cannes

Executive Vice President of Innovation and Growth for Arc, Nick Jones is heading to the south of France this week to explore retail’s growth as a valued discipline in the industry.

A little retail with…

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This Just In

Today, Ad Age published an extensive Arc profile story that includes commentary from Leo Burnett/Arc global executives and positions Arc as a growing, industry leader in shopper/retail marketing, mobile…

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Arc Presents the ‘Must Have Guide to GlobalShop’

Our shopper-marketing leaders share their tips for making the most out of this year’s conference.

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Arc Expands Operations to Brazil

The Sao Paulo-based office will offer shopper-marketing services led by Jean-Louis Gusiew and Clovis Marchetti

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MillerCoors Names Arc Lead Agency for U.S. Retail Business

Leo Burnett’s shopper marketing agency has built strong relationship with brewer

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