Arc Snags Three 2017 Shopper Marketing Effies
Agency lauded for work for Coca-Cola, Intel, McDonald’s and P&G
At the seventh annual Shopper Marketing Effie (SME) Awards held at the Grand Hyatt New York, Arc Worldwide took home three Bronze awards. The SME Awards celebrate the most effective integrated campaigns that utilize shopper insights to create shopper engagement and influence the path to purchase.
Category/Aisle Evolution: “Digitizing Retail” for Intel
Giving hope to brick-and-mortar stores, this ambitious and innovative retail program, called IPOS (Intelligent Point of Sale), sets the stage for future campaigns of its kind. This was the only award handed out in this category.
Single-Retailer Program – Drugstores: “Walgreens for a Healthy Home” for Procter & Gamble
This program introduced a new player to spring cleaning by creating seasonally inspired product collections that redefine Walgreens as a household needs retailer. The effort was a back-to-back win for this program and the only award handed out in this category.
Single-Retailer Program – Mass Merchants: “Sip. Share. Win!” for McDonald’s and Coca-Cola
Reinventing the summer beverage experience, “Sip. Share. Win!” used an innovative mix of PR, social and packaging to bolster Coca-Cola’s “Share a Coke and a Song” campaign.