Arc Takes Home "Best in Show" at the Global Smartie Awards
Last night, Arc made a splash at the Mobile Marketing Association “Global Smartie Awards” with its celebrated campaign for Chicago Shakespeare Theater, “Will and George Come to Life.”
The campaign was awarded the highly coveted “Best in Show” title and also received a Gold in the “Cross Media Integration” category – marking its twelfth Gold to date.
“’Will and George Come to Life” is the perfect demonstration of how mobile invites and involves consumers to live within the brand story,” said Sheryl Daija, Chief Strategy Officer, MMA. “The 2013 Smarties proves that mobile provides the ultimate stage for storytelling that moves marketers closer to consumers than ever before.”