Arc Wins Big at the REGGIE Awards
3M, Alcon and P&G campaigns take home coveted honors
Several Arc campaigns won big at this year’s REGGIE Awards, with 3M, Alcon and P&G all taking home trophies.
Alcon’s “Science of Beautiful Eyes” campaign received one Silver in the National Consumer Campaigns category (for budgets under $3 million) and one Bronze in the Shopper Marketing Campaigns category.
3M was recognized in the National Consumer Campaigns category (for budgets under $3 million) as well, taking home one Bronze for its “The Most Gifted Wrappers Use the Most Gifted Tape” activation.
In the Age-Specific Campaigns category, P&G won one Bronze for its “Always Discreet National Launch.”
The REGGIE Awards recognize the best brand activations across 23 award categories. Learn more about the awards.