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Arc Worldwide Wins Gold for Intel and Coca-Cola/McDonald’s at the PRO Awards

The agency brings home eight awards of nine finalists.

Building on recent wins from both the Effie and Reggie awards, Arc Worldwide snagged an impressive eight awards from the 27th Annual PRO Awards. The agency’s wins included two gold awards for “Sip Share Win” for Coca-Cola/McDonald’s, and “Intelligent Point of Sale” for Intel. Both campaigns also received silver award honors.

The agency brought home three wins for Intel with the campaigns “Conflict Free Retail” and “Intelligent Point of Sale.” The ambitious “Intelligent Point of Sale” campaign, which re-invented the PC shopping experience, won gold in “Best Use of Shopper Marketing” and silver in “Best Digital Campaign” categories.

Arc’s “Sip Share Win” for Coca-Cola/McDonald’s was also a major player of the night, bringing home gold and silver awards in the “Best Use of Content Marketing” and “Best Cross-Channel Engagement” categories. The sweepstakes campaign, which featured James Corden and Selena Gomez hitting the drive thru in the first-ever Carpool Karaoke-branded product integration, encouraged customers to sing their Coke order at a McDonald’s drive-thru and led to more than 25,000 sweepstakes entries and was The Late Late Show’s first branded product integration.

See below for a full list of Arc Worldwide’s 2017 PRO Award wins.

• Gold – “Sip Share Win,” for Coca-Cola/McDonald’s – “Best Use of Content Marketing”
• Gold – “Intelligent Point of Sale,” for Intel – “Best Use of Shopper Marketing”
• Silver – “Sip Share Win,” for Coca-Cola/McDonald’s – “Best Cross-Channel Engagement”
• Silver - “Intelligent Point of Sale,” for Intel – “Best Digital Campaign”
• Bronze - “Conflict Free Retail,” for Intel – “Best Campaign on a Budget”
• Bronze – “Turn Passion Into Performance,” for Bridgestone Tire – “Best Multidiscipline Campaign”
• Bronze – “Philly Flights of Flavor” for Philadelphia Flavored Cream Cheese – “Best Sampling or Trial Recruitment Campaign”
• Bronze – “Wear the High Life,” for MillerCoors’ Miller High Life – “Best Cross-Channel Engagement”

Presented by Chief Marketer, the PRO Awards recognizes excellence in brand activation and promotion marketing from agencies around the world. See the full list award winners.

June 16th 2017