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How a Hedgehog Is Spreading the Word About Healthy Eyes

As summer winds down, children are getting ready to head back to the classroom, and that means plenty of back-to-school preparations — but, there’s usually one thing almost always overlooked on those important checklists: care for that child’s eyes. Arc and Alcon teamed up to develop an interactive e-book that lets parents broach the subject of eye exams with their children. To read more about the book and get the inside scoop from Arc’s creative team, check out the...

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August 12th 2015