Leo Burnett, Arc Score Two Silver at Shopper Marketing Effie Awards
Agencies honored for notable work on Procter & Gamble, Alcon
Last night, winners of the sixth annual Shopper Marketing Effie Awards were honored at the Path to Purchase Institute’s 2016 Shopper Marketing Summit. The SME Awards celebrate work that showcased the best utilization of shopper insights that lead to effective shopper engagements and innovative activations along the path to purchase.
Leo Burnett/Arc took home two silver awards under the Single-Retailer Program category. See below for award details.
SILVER, Single-Retailer Program – Drugstores: “Walgreens Healthy Home Solutions” for Procter & Gamble
This program changed the target audience's perception of Walgreens as a household needs retailer by creating seasonally inspired product collections to spotlight Walgreens healthy home solutions— on the home improvement show “Home Made Simple.”
SILVER, Single-Retailer Program – Mass Merchants: “Alcon’s Howard and the Amazing Eye Exam” for Alcon
Along with Starcom MediaVest Group, the agency created “Alcon’s Howard and the Amazing Eye Exam,” a back-to-school activation at Walmart to support kids most powerful learning tool – their eyes – through an e-book and an experienced-based omnichannel approach. The Alcon program delivered a 262% increase in sales vs. the previous year and shed light on the importance of eye care in setting kids up for academic success.