Thinfilm Collaboration Connects Brands to Shoppers in Store and at Home
Arc has entered into an exclusive partnership with the tech company to create mobile shopper experiences for clients.
Arc, the shopper marketing and activation agency inside Leo Burnett, entered an exclusive partnership with Thin Film Electronics ASA, or Thinfilm, a global leader in printed electronics and smart systems.
The companies will work together to bring Thinfilm’s near-field communications (NFC) technology to clients to create digitally enhanced products that elevate the shopper experience.
Thinfilm’s NFC OpenSense tags are thin, flexible labels that adhere to products and can be activated with the tap of an NFC-enabled smartphone. Each tag is uniquely identifiable and can detect both a product’s “factory sealed” and “opened” states. Once tapped, the tag wirelessly communicates with a smartphone, instantly delivering contextual brand content at shelf or when using the product at home.
The two companies will collaborate to deliver Thinfilm’s NFC OpenSense technology to Arc and Leo Burnett clients across a variety of product categories.
“Technology affords people the opportunity to plan, shop, and buy on their own terms anytime and anywhere, resulting in highly sophisticated shoppers and a highly competitive marketplace,” said Nick Jones, EVP, innovation and growth for Arc/Leo Burnett, “Thinfilm’s NFC OpenSense technology is a game changer. It allows brands to connect with shoppers beyond the point-of-sale, delivering multiple messages throughout a product’s lifetime.”
Thinfilm and Leo Burnett/Arc teams will work side-by-side to create custom NFC OpenSense solutions for agency clients. In addition, the combined teams will help further shape the technology to ensure it is more attractive and accessible to brands.
In June 2015, Thinfilm highlighted its NFC OpenSense technology at Leo Burnett/Arc’s fifth annual FutureShop showcase in Chicago. Leo Burnett/Arc clients and staff learned firsthand how next-generation, mobile-centric retail marketing technologies can change the way brands communicate and the way consumers make purchase decisions.
“Thinfilm is very excited to partner with a global leader and innovator in the field of digital communication and shopper marketing,” said Davor Sutija, CEO of Thinfilm. “We look forward to working closely with the team at Leo Burnett/Arc to help provide the agency’s clients with solutions that strengthen consumer relationships and ultimately, grow their businesses.”