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One Millennial’s Perspective on the Changing Shopper Landscape

Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper

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Debunking the Big Myth Behind ‘Big Food’

A new study by Leo Burnett shows that eating and purchasing behaviors are more segmented than once believed.

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Shopper Marketing Magazine Looks at What’s Hot in 2017

Arc’s EVP, global business development and innovation, Nick Jones, joins a panel of specialists to talk shopper marketing trends for the new year.

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2017: Changes and Challenges for Brands in the Shopper Marketing Landscape

Arc’s Nick Jones highlights six trends you need to be aware of in the coming year

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Three Key Retail Design Traits for a New Shopping Age

Here’s how brick-and-mortar locations can engage with millennial shoppers beyond the screen, writes Arc Art Director Glenn Madigan.

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What Brands Can Learn From Pokémon Go

The free game’s meteoric rise is a significant shift in how users are embracing the link between digital and physical from their mobile devices, writes Arc’s John Dangles.

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