Arc Chicago Change Location

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Miller High Life's "I Am Rich"

The Arc team was tasked with creating a new campaign look and feel for the brand that would resonate with millenials, and capture the authentic, genuine pursuit of the good life.

Miller High Life rec…

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Pantene: Beautiful Hair, Whatever the Weather

Mother Nature can wreak havoc on hair, but we set out to give every woman a good hair day, rain or shine. By bringing Pantene, the Weather Channel and Walgreens together, we intuitively served up her…

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Greater Chicago Food Depository • "No 1 Should Go Hungry"

One of six Chicagoans go hungry each day.

We partnered with the Greater Chicago Food Depository to develop "Pass the Plate" for the "No 1 Should Go Hungry" campaign - an initiative that encourages…

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Salon Genius, the Experience

When Arc was tasked with launching Vidal Sassoon, we wanted to make sure women knew this brand came from a real salon. To prove we were no imposter, VS stylists traveled across the country, giving women…

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See good, share good, make good happen.

As a part of the #eyesawgood campaign for Alcon, we are encouraging people to open their eyes to goodness in the world, and rewarding them for taking the time to see it.

Pictures of "good" are shared…

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McWrap grabs attention in a big way

McDonald’s introduces the new Premium Chicken McWrap with animated billboards, escalator wraps and unique media to showcase the delicious ingredients, plentiful size and mouthwatering taste. With this…

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