Arc Chicago Change Location

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Why the Holiday Shopping Season Is Year-Round

Digital Strategist Caitlyn Ford says consumer behavior has shifted and the path to purchase is longer than you think.

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Shawn Farrell: What It Means to Me to Say 'I’m a Creative'

Shawn Farrell says the role of a creative extends well beyond the workplace. Read the SVP, creative director’s take on being a creative in a recent LeoScope post.

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Meet the New Shopper

Karuna Rawal shares 3 ways shoppers have changed with technology and why retailers must adapt or die.

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LeoScope: Brands’ “Social Playgrounds” are Taking Selfies to the Next Level

Arc Associate Creative Director, Glenn Madigan, discusses how immersive, engaging experiences make an online impact.

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How Retailers Can Level Up by Applying Gaming Innovations

Think VR and AR is just playing around? Vice President, Strategy Director Fran Diamond breaks down what retailers can learn from gamers.

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Three Key Retail Design Traits for a New Shopping Age

Here’s how brick-and-mortar locations can engage with millennial shoppers beyond the screen, writes Arc Art Director Glenn Madigan.

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Shopping With My Phone Out

Arc’s Cindy Tomek, associate creative director and copywriter, explains how mobile apps are transforming the grocery store experience.

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Location, Location, Location (Part I)

The oldest adage in real estate can now be applied to the latest thinking in marketing thanks to our ever-present mobile devices, writes Arc’s Tod Szewczyk.

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To shop, or not to shop?

That’s not even the question. Yes, we will shop. The real question is: how? Arc’s Alexandra Zajac has more answers.

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One Millennial’s Perspective on the Changing Shopper Landscape

Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper

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