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Path to Purchase Expo 2018: Top Five Takeaways

Our strategy team shares what insights and lessons they’re bringing back from this year’s conference.

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New Study by Arc and Leo Burnett Identifies How to Move People to Buy…Now

Leo Burnett and Arc released a new tool to help brands quicken the path to purchase and reinforce brand affinity.

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Why the Holiday Shopping Season Is Year-Round

Digital Strategist Caitlyn Ford says consumer behavior has shifted and the path to purchase is longer than you think.

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Two Brilliant Wins

ShopperScope and SocialShop receive honors at the Global Jay Chiat Strategy Awards.

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April Carlisle SVP of Global Shopper Marketing Gives Her Two Cents In The 2014 Shopper Marketing Magazine Trends Report

Shopper Marketing Magazine and Path to Purchase Institute called upon our own April Carlisle, SVP of Global Shopper Marketing for insights and fruitful predictions for their 2014 Trends Report. This…

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Nick Jones on Retail Innovation

Nick Jones, EVP, Retail Practice and Innovation Lead at Arc will be speaking at Chicago Ideas Week and the Path to Purchase Institute’s Shopper Marketing Expo this month. We sat down with him to hear…

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Arc Named “Most Awarded Agency” at 2014 Design of the Times Award Show

Arc won four Silver and two Bronze awards at the 2014 Design of the Times award show for its creative work with Walgreens and multiple P&G brands including Crest, Olay, Tide-to-Go, Oral-B and Gillette…

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SVP Creative Director Brendan Nash Featured in Effie’s ‘Defining Effectiveness’ Series

Hear Nash’s take on effective shopper marketing in the video interview.

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Leo Burnett, Arc Score Two Silver at Shopper Marketing Effie Awards

Agencies honored for notable work on Procter & Gamble, Alcon

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Arc Snags Three 2017 Shopper Marketing Effies

Agency lauded for work for Coca-Cola, Intel, McDonald’s and P&G

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#AWXI: Starting From the Customer - Innovative Design & User Experience

EVP, Managing Creative Director of Arc Jim Carlton joins Amazon on a panel discussing the evolution and future of shopper marketing.

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Five Innovations Your Shopper Wants to Experience in 2016

The rate at which technology is changing the world is staggeringly fast with no sign of slowing. Innovation is at the heart of these transformational changes. As you continue to evolve your brand to keep…

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