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COVID-19 and What It Means for Shopping

COVID-19 is changing the way people shop. How can brands stay irresistible when the shopping journey is radically changing?

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How Not to Be a Faux Feminist Brand

The Do’s and Dont’s When Developing a Women’s History Month Campaign

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Relationship Refresh

Consumers are looking for something different out of the calendar year, bucking old holiday traditions for entirely original occasions—and creating all-new spaces for brands to step in.

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Our Love Affair With Instagrammable Moments

Cautionary tales of the pop-up experience and how to make brand moments really count.

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3 Ways to Keep Your Shopper Relationships Strong

Consumers want to feel understood, tended to, and like they’re in good hands. Three key factors that are keeping customers interested in brands.

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Relationship Goals

Forget chocolate hearts and teddy bears, we have brand love on the brain. This February, we’re taking on consumer behavior from a few different angles to better understand what really woos them, and how…

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Disrupted

COVID-19 is changing the way people shop. How can brands stay irresistible when the shopping journey is radically changing?

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Alexa, Turn on My Holiday Playlist

As voice assistants become more ubiquitous but consumer trust remains a barrier to use, we take a look at how best to leverage this tech for the holidays.

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The Gift of Good Service

Retail stores get ready for the influx of foot traffic that the holiday season brings, focusing on the customer journey and concierge services.

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The Right Gifts, Right on Time

Last-minute shopping is a holiday staple, especially with the many shipping and delivery options available today—just make sure you know them all to get your gifts in time.

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All I Want for Christmas is Fewer Clicks

For ecommerce sites looking to be the host with the most this holiday season, there’s only one thing consumers want—ease.

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The Frictionless Holiday

At Arc, we like holiday shopping that’s faster, smarter and as fritcionless as possible. For this edition of The Market, we’ve assembled a few gifts for you.

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How Brands Can Stay Irresistible in Uncertain Times

As a response to COVID-19, brands need to rethink their marketing playbooks. The creativity they apply to these new strategies may be the difference between winning and losing in the future.

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The Growing Group of Consumers You May Be Sleeping Through

***7 things marketers need to know about this phenomenon that’s happening nightly. ***

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Not Just a Store Anymore

How innovative retailers are driving visits by going beyond their core offerings to build community.

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Less Scrolling, More Stopping

The new rules for copy length and image size on Facebook and Instagram make it more important than ever to pass the “thumb test.”

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The Business of Making a Difference

How America’s dual crisis has exploded the rise of the reputation economy.

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#BuyingBlack Is Imperative. Here’s How I’m Doing My Part.

How Arc Junior Copywriter Denise Akerman is leveraging e-Commerce to change her spending behavior.

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Cashless is the Future.

But does it discriminate?

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Moments of Truth

Marketing amidst two national crises is a daunting task. It forces real consideration around what your brand stands for and who it serves. This month we’re taking on the power of brand purpose and how…

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