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The Growing Group of Consumers You May Be Sleeping Through

7 things marketers need to know about this phenomenon that’s happening nightly.

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Not Just a Store Anymore

How innovative retailers are driving visits by going beyond their core offerings to build community.

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Less Scrolling, More Stopping

The new rules for copy length and image size on Facebook and Instagram make it more important than ever to pass the “thumb test.”

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The Gift of Good Service

Retail stores get ready for the influx of foot traffic that the holiday season brings, focusing on the customer journey and concierge services.

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All I Want for Christmas is Fewer Clicks

For ecommerce sites looking to be the host with the most this holiday season, there’s only one thing consumers want—ease.

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Alexa, Turn on My Holiday Playlist

As voice assistants become more ubiquitous but consumer trust remains a barrier to use, we take a look at how best to leverage this tech for the holidays.

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The Right Gifts, Right on Time

Last-minute shopping is a holiday staple, especially with the many shipping and delivery options available today—just make sure you know them all to get your gifts in time.

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The Frictionless Holiday

At Arc, we like holiday shopping that’s faster, smarter and as fritcionless as possible. For this edition of The Market, we’ve assembled a few gifts for you.

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