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Arc and Molson Coors Team Up to Support Bartenders with Special Luke Combs Livestream Concert

The virtual concert experience will include a Drizly promo to ensure fans can have a Miller Lite in hand.

For any country music fans missing the upbeat atmosphere of a concert, Arc and Molson Coors have a solution.

As many musical artists have taken their talents to livestream, Arc and Molson Coors wanted to find a way to make the concert experience more real. Enter long-time Miller Lite fan and one of the world’s biggest country music stars, Luke Combs.

On May 1, fans can tune into Luke’s social channels for a special livestream concert, hosted in support of out-of-work bartenders. The nationwide show is an extension of Miller Lite’s #VirtualTipJar campaign, where fans are encouraged to show support and donate via virtual-tips.org. In April, Miller Lite kicked off the campaign by donating the first “tip” of one million dollars.

Of course, a country concert could not be complete without a cold can of beer. Miller Lite partnered with alcohol e-Commerce platform, Drizly on a special promo for the event, so fans can enjoy a Miller Lite as they rock out with Luke. New users can use Luke’s special code to get $5 off their purchase, courtesy of Drizly.

“The bars and small clubs are where I got my start, so it hurts to see them and everyone else having to struggle the way they are,” said Luke Combs. “I’m excited to partner with Miller Lite to raise some money for them, sing a few songs, and spread the love for my favorite beer with my fans!”

May 1, 2020