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Arc Crowned Most Awarded Agency at the 2014 Shopper Marketing Effies

Arc made a splash at the Shopper Marketing Effies last night. Celebrated as the most awarded agency of the night, Arc took home a Gold in the Manufacturer: Awareness/Trial category for Pantene "Beautiful Hair, Whatever the Weather", a Silver in the Seasonal/Event category for the Walgreens/P&G "People's Choice Awards Program" and lastly, a Bronze in the Manufacturer: New Product/Service category for P&G Vick's "ZzzQuil Sleep-Aid".

October 8, 2014