Arc Wins for Multicultural Work at the 2019 Effie Awards
The agency picked up a Bronze award for its Pantene Gold Series Tour brand activation.
Arc Worldwide earned a Bronze at the 2019 Effie Awards, winning for the Pantene Gold Series Tour. The Effie Awards recognize the most effective marketing ideas worldwide, spanning all forms of marketing that contribute to brand success.
The brand activation won in the “Multicultural & Lifestyle Segments – Product” category for its six-city tour designed to connect the Black community with Pantene’s customized haircare products. Across the U.S., the tour sparked organic engagements and celebrated Black hair in all its forms, challenging norms of the beauty industry to create a new, empowered narrative.
Arc and the Pantene Gold Series Tour previously won in Adweek’s First Annual Experiential Awards. We’re honored to receive this award and continue inspiring and championing diverse populations through our industry work.