Arc Worldwide Creates New Role, Promotes Elizabeth Harris to Chief Strategy Officer
Harris brings three decades of experience building integrated marketing solutions to the newly created position.
Arc Worldwide has named Elizabeth Harris chief strategy officer, North America. Harris was previously Arc's EVP, strategy director. In that role, she helped develop and implement a wide range of brand strategy and shopper marketing solutions. As chief strategy officer, she will join the executive leadership team, reporting to Soche Picard, chief executive officer, Arc Worldwide North America.
"The relationship between people and brands is becoming increasingly dynamic and shoppers have increasing control over what, when and how they buy," said Harris. "I look forward to pairing my expertise in marketing strategy and brand planning to deliver data-driven insights and innovative shopper experiences for our clients."
In her new role, Harris will oversee strategy, focusing on shopper marketing, across Arc's portfolio of clients, including Coca-Cola, Dunkin' Donuts, Intel, MillerCoors, and P&G, among others. She will also lead strategy on new business efforts and manage a team of 24 strategists.
In addition to her responsibilities at Arc, Harris serves as an adjunct professor at Northwestern University, teaching shopper marketing courses in the Integrated Marketing Communications Graduate Studies program.