Arc Worldwide Strengthens Capabilities With New Leadership and Regional Expansion
Seven new executive appointments and two new offices will allow the shopper marketing agency to drive “Irresistible Commerce” for its clients.
In a significant move representing new capabilities, and deeper alignment in shared capabilities with Leo Burnett, Arc Worldwide has announced seven additions to its leadership team and will expand its geographical footprint across the U.S.
Arc is entering the New York City and Northwest Arkansas markets, which are key locations for clients, talent and growth, and close to the Publicis Communications “Power of One” family.
“As we grow, we are continuing to increase our distribution of Arc operations around the world for the benefit of our clients. This includes the strategic expansion in North America to New York and Northwest Arkansas,” said Bob Raidt, global CEO, Arc Worldwide. “We’re also investing in expertise that will help Arc stay close to consumers in a way that’s unique to the industry.”
The executive team, appointed by Karuna Rawal, U.S. president, Arc Worldwide, will lead the agency’s experiential planning, data-driven shopper insights, and mobile-tracking and analytics initiatives designed to help clients reach empowered consumers.
Bottom row, from left to right: Anna Gomez, Chief Financial Officer; Jenny Cacioppo, EVP Business Leadership; Karuna Rawal, U.S. President; Chris Cancilla, U.S. Chief Creative Officer; Billie Smith, EVP, Director of Talent Management and Operations
“Today’s shoppers are more empowered than ever. With increasing control over what, when and how they buy,” said Rawal. “To prosper, brands must continually adapt and find ways to become irresistible to consumers. That means using data to uncover meaningful value. Then delivering that value in creative and innovative ways across the total shopper experience. It should all be seamless. Which is why we’re enhancing our offering and realigning the agency to better create those connections.”
All of these moves are in service of Arc’s new “Irresistible Commerce” positioning, which relies on data-driven insights and innovative shopper experiences. The news further readies the agency to create those meaningful connections for clients and prospects.
Additional details surrounding the announcement can be found here.