Arc Worldwide Wins Multiple REGGIE Awards for Best-in-Class Brand Activations
Arc’s wins span four award categories and include campaign work for Bridgestone, Dunkin’ and Coca-Cola.
Arc Worldwide brought home four awards from the 2019 REGGIE Awards, including a silver award for Bridgestone’s “Olympic Dreams.” The wins spanned four distinct categories: Sponsorship and Licensed Property Campaigns, Partnership Campaigns, Retailer-Specific Programs and Promotion Marketing Campaigns.
Presented by the Association of National Advertisers, the REGGIE Awards is the industry’s principal honors program for premier marketing campaigns activated by agencies and brands. Across 23 categories, the awards span national, local, and global campaigns with varying criteria, and are judged by 200 industry experts.
Learn more about Arc’s REGGIE-winning work:
Bridgestone, “Olympic Dreams”: Silver in Sponsorship and Licensed Property Campaigns
Bridgestone’s “Olympic Dreams” program celebrates the parents of world-class athletes who helped drive their children’s dreams, and reminds parents of how precious their “cargo” is.
Bridgestone, “Driving Great Future”: Bronze in Partnership
The campaign activated Bridgestone’s long-standing partnership with the Boys & Girls Club of America to show consumers how they can “Be The Driver of Change” in children’s lives by connecting donations to the transportation kids need to get to their Club and pursue their futures.
Coca-Cola, “Make Every Every Sip Count”: Bronze in Retailer-Specific Campaigns
With a focus on strengthening communities, this creative campaign united the shoppers of 8,200 Family Dollar stores nationwide with participating Coca-Cola products to generate $1 million for donation to local Boys & Girls Clubs to help kids in need.
Dunkin’ Donuts, “GO2”: Bronze in Promotion Marketing Campaigns
“GO2” launched a new value offering for the QSR brand with a menu of ambitious double deals designed for ambitious people, encouraging consumers to make Dunkin’ their go-to for an affordable breakfast that delivers value beyond price.