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Five Innovations Your Shopper Wants to Experience in 2016

The rate at which technology is changing the world is staggeringly fast with no sign of slowing. Innovation is at the heart of these transformational changes. As you continue to evolve your brand to keep pace, reimagine the shopping experience both in and outside the store. Do this and shoppers will join you on the journey into tomorrow. Explore five innovations your shoppers want to experience in 2016.

People love instant gratification, especially when shopping. Quick, hassle-free product comparisons. Scoring a discount while standing in line. Checking out without standing in line. Clicking and collecting items later. The faster, the better.

MasterCard recently opened up its payment ecosystem so tech companies are able to develop connected gadgets that link to MasterCard credit cards. This means your jewelry, keychains, fitness trackers and any other wearables may be turned into payment devices sooner than you think.

They’ve shared their data. They’ve liked your brand on Facebook. But, there is a catch. They expect personalized, curated experiences and offers. Bring on the “you also might like” selections. Deliver the deals, or lose the customer.

How much is your data worth: A million dollars or a pack of gum? Trident thinks a free pack of gum is enough to compel you to share your fitness data. All you need to do is walk 10,000 steps and the convenience store Kum & Go will give you the gum.

Everyday shoppers are incredibly influential. Shoppers look to and trust their peers to provide authentic feedback and advice when making purchases big and small. Your store clerks can only influence shoppers so much.

What’s the best way to sell out of the coolest connected toy Sphero Star Wars BB-8? Should be easy, right? Well, using Snapchat and its network Naritiv it was. Sphero and Narativ teamed up with five Snapchat influencers to generate 10 million views, selling out the toy in just 24 hours. Wow.

People are shortcutting the shopping process by doing product research wherever and whenever they please. Buying with confidence at a great price is no longer a long and drawn-out process.

Social buy buttons and mobile apps such as Operator perfectly align shopping with people’s fast-paced and frenzied lifestyle. Why would you go to a store to purchase a new wardrobe when Operator can serve as your personal shopper, presenting you different options to select and buy?

Sometimes people want to “slow-shop,” meaning they want to take their time and enjoy the overall shopping experience. Create an interactive environment that draws them in to the magic of the store. When shoppers stay in stores longer, they buy more.

Lounges, aroma labs and customization stations can be seen in the new MUJI store in NYC. Shoppers can relax in the lounge, create their own scent in the lab and customize a new sweater.

The rate at which technology is changing the world is staggeringly fast with no sign of slowing. Innovation is at the heart of these transformational changes. As you continue to evolve your brand to keep pace, reimagine and recalibrate the shopping experience both in and outside the store. Do this and shoppers will join you on the journey into tomorrow.

Lilia Arroyo Flores is SVP, Strategy Director at Leo Burnett/Arc. She helps companies understand what motivates the behaviors of today’s shoppers and how to intercept them along their ever-complex path to purchase.

Tod Szewczyk is VP, Director of Innovation at Leo Burnett/Arc. He spends his time incubating ideas in the agency’s Retail Innovation Lab, curating content around how brands are using technology to reach consumers and producing large scale, global innovation events.

December 3, 2015