Innovate With Purpose
John Florek, VP Director of Creative Innovation, joined the “Ask an Innovator” podcast to discuss using the right tech to solve the right problems.
“The problem of solving problems differently has to start with identifying problems differently, and legitimately understanding where are the unmet needs of these audiences that are relevant to our clients’ brands.”
That’s just one of the many insights John Florek, our VP Director of Creative Innovation, touched on when he sat down for an episode of the “Ask an Innovator” podcast. True to John’s role at Arc, the episode is full of smart thinking—from brands being about more than just a product, to the difference between insights and observations, to his views on where our industry is headed.
Tune into the episode to hear more about how John helps embed and drive innovation within Arc.