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John Florek on Solving Problems Differently

Arc’s VP director of creative innovation joined the “Ask the Innovator” podcast to discuss problem-solving for brands.

Arc’s VP Director of Creative Innovation, John Florek, recently sat down for an episode of the “Ask An Innovator” podcast to share his views on innovation and where the industry is headed.

True to John’s role in our agency, the episode is full of smart thinking—from brands being about more than just a product, rather an entire ecosystem, to the difference between insights and observations, and how they relate to behavioral economics.

Check out the episode to hear more about how John helps embed and drive innovation within Arc.

August 9, 2019