Kids have “A Lot to Look Up To” in Arc’s New Campaign for PediaSure
The new spot offers moms a message of success in nutrition and healthy growth for their children.
Arc unveiled its newest campaign work for PediaSure, “A Lot to Look Up To.” The spot was created for PediaSure’s Grow & Gain nutrition shake, a supplement for kids falling behind on growth.
For moms who will do anything to help their kids thrive, the campaign offers a reassuring message. The commercial features a young boy at its center, speaking for himself to convey his preference for the product—clinically proven to help kids grow. The focus becomes the individual potential of each child, rather than a comparison with peers.
“A Lot to Look Up To,” created in English and Spanish, will run on broadcast, streaming and online TV, as well as on social, extending the importance of healthy growth and long-term achievement.