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MillerCoors Names Arc Lead Agency for U.S. Retail Business

Leo Burnett’s shopper marketing agency has built strong relationship with brewer

Arc, the shopper marketing and activation agency within the Leo Burnett Group, has been awarded the lead agency role for all of MillerCoors U.S. retail business without a pitch.

This is a large expansion from the agency’s current MillerCoors scope, and the transition of brand assignments into Arc has begun. Arc already had the Miller High Life retail marketing work and will be picking up brands including Coors Light, Miller Lite and Blue Moon.

Over the years, Arc has built a strong relationship with MillerCoors based on strong collaboration, strategic contribution and a body of retail creative that “we are proud of and are eager to improve upon,” said Leo Burnett Worldwide CEO Rich Stoddart. “It’s clear we’re not just the ‘retail agency’ to MillerCoors — we’re their business partner.”

“We couldn’t be more excited for this opportunity for Arc to have more impact on MillerCoors’ business than ever before, and we’ll need to earn the trust and confidence MillerCoors has invested in us every single day,” said Bob Raidt, Arc’s global CEO.

Read more about this news on Advertising Age.

November 17, 2016