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Pantene Weather Program Wins Grand Prix at 2015 ARF David Ogilvy Awards

Arc’s Pantene “Beautiful Hair Whatever the Weather” continues its winning streak taking home the Grand Ogilvy as the highest scoring Gold winner at the 2015 Advertising Research Foundation David Ogilvy Awards for Excellence in Advertising Research. The annual awards covered 14 categories and Arc was recognized for its proprietary ShopperScope tool and its ability to lead to the creation of strong, innovative campaigns. The Grand Ogilvy is another testament to Arc as the world’s leading activation agency.

March 18, 2015