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Top-Shelf Spotlight: News Worth Reaching For

Zoomers to Boomers, a grocery delivery service started by a group of Generation Z’ers, started out in 12 U.S. cities, and tripled its growth to 36 cities within 5 months.

Zoomers to Boomers: ICYMI—As the severity of the COVID-19 pandemic grew, 17-year old Danny Goldberg quickly realized the danger that accompanied the elderly and immunocompromised every time they shopped for groceries. By mid-March 2020, he had launched Zoomers to Boomers (ZTB), a volunteer service dedicated to delivering groceries to these at-risk community members in 12 U.S. cities.

The process is simple: Boomers email their grocery lists and requests to ZTB. Zoomers—young volunteers, many in high school—then shop for the items and deliver them directly to the Boomers’ residences through a contactless manner. Since those early days just a few months ago, Goldberg’s nonprofit has tripled its reach to 36 cities.

Top-Shelf Spotlight: News Worth Reaching For
Image Credit: AFP

Why we love it:

An Unexpected, and Positive, Partnership
For a hot second, this initiative sets aside the “generation smackdown” that started this summer on the Internet. After a month-long battle of insulting quips, targeted memes and online roasts, it was clear Zoomers, Millennials and Boomers had generated a cultural divide. ZTB bridges two generations, bringing them together during a vulnerable time to and create a mutually beneficial relationship that transcends this ongoing battle.

Ease of Use
According to a study conducted by Pew Research Center, 77% of older Americans need help when they are learning new technologies. Something that sets ZTB apart from other grocery delivery apps, like Instacart or Peapod®, is the absence of a dedicated mobile app, which can be a challenge to learn and navigate. Allowing users to place their orders through the familiarity of email removes a huge barrier for Boomers as a generation that may still shy away from learning technological applications.

Payment Flexibility
Acknowledging that the Boomer generation is slowly becoming more comfortable with online banking and digital payments, but have not let go of their checkbook, ZTB allows users to pay via Venmo, check or cash at the time of delivery. “No delivery fee or tips are necessary. We are happy to help,” the home page notes to visitors reassuringly.

Building an Inclusive Retail Model
The ZTB business model establishes a sense of community that many retailers are envious of—an inclusive environment that bridges an in-store and e-commerce experience, to foster multigenerational interactions and purchase behavior.

August 25, 2020