Warc 100 Ranking Names Arc Best Digital/Specialist Agency Second Year in a Row
Campaigns for Pantene, Target helped drive ranking.
Arc scored the title of best digital/specialist agency in the world by Warc 100, an annual list of the world’s best campaigns, agencies and brands. The ranking evaluates performance based on effectiveness and strategy competitions in the previous calendar year.
Arc’s role as the lead agency on the Pantene campaign “Beautiful Hair, Whatever the Weather” and the “Hair Food” campaign for Target drove the majority of the awarded points.
The annual rankings evaluate performance based on effectiveness and strategy competitions. Warc 100 looks to accomplishments in the previous calendar year.