Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.
The Senior Account Executive would have the opportunity to lead the development of new campaign work, from concept to testing to production. They’d also have the opportunity to work on strategic initiatives and Brand Purpose-based activations – known at Leo as “Acts not Ads” – with the goal of providing real, human value – and resulting in brand love.
To be successful – this Senior Account Executive would need to be a proactive, self-starter who is willing to jump in where needed to keep a project moving. They’d also need to be collaborative, and solution-oriented – someone who doesn’t take no for an answer and finds ways to make things happen!
Reports to: Account Director and SVP Account Director
Direct reports: None at the moment
Scope of Work
-Strategic support for Brand Purpose projects, including Brand Purpose Activations (Act not Ads)
-Original TV/OLV production, including animatics and other testing materials
Brand experience, experience in developing above the line creative and campaigns that span across multiple channels (TV, OLV, digital/social)
Motion production experience required, plus if experience with remote production
Digital experience (display banner production/trafficking and social expertise)
Research – experience developing TV testing materials (boardomatics/animatics) for Qual/Quant research
Strong organizational and communication skills, solution-oriented.
Someone who’s interested in building a fun, collaborative team culture – This team recently hired 2 new creatives, and will have 2 new strategists transitioning on, plenty of opportunity to influence and re-build team culture.
Any knowledge/ability mandatories:
CPG experience preferred
All your information will be kept confidential according to EEO guidelines.