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Copywriter

LOCATION

West Wacker Drive, Chicago, IL , US

EMPLOYMENT TYPE

Full-time

Free Immediate Delivery

Company Description

Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers you seek actively resist brands like never before, everything we do is in service of making your brand irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for your customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.

Job Description

A Copywriter will be responsible for championing excellence across all Conceptual, print digital and eCommerce projects for a brand that makes everyone smile. This person will partner with creative team in creation and adaptation of National Brand and Retailer programs for eCommerce and In-Store assets across brand-led initiatives and retail partners, including Walmart, Kroger, Amazon, Target and many others. Sitting with in a larger creative group, this role allows the opportunity to work across a variety of teams and clients.

Qualifications

The Overarching responsibilities will include the following:

  • Concept and communication across family of brands
    • Platform and Campaign ideation and execution
  • Partner with Art Directors and content strategist to bring a brand’s voice to life across multiple touchpoints
  • Creating customized target communication from brand and retailer digital content and templates across multiple retailer media networks
    • Creating flexible copy options for retailers to be used by a pool of art directors for the completion of execution projects
  • Daily Copy Responsibilities:
    • Brand Engagement Pages
      • These are mini microsites/custom landing pages. Communication/copy development of content for Videos, product carousels, recipe features, etc. can all be incorporated.
    • Digital Banner Ads
      • These are static banner ads served when a shopper searches on sites like Walmart.com.
    • Seasonal campaigns ideas
      • These include banners, typically static, which tell the story from a seasonal campaign lens. The design team has a large amount of input as to how these come to life, and play out across the ecosystem
    • eBlasts


 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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