Arc Chicago Change Location

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From the ancient bazaar, to the suburban mall, to Amazon, markets have always been where people, products, commerce and culture come together. But because those dynamics are changing like never before, we created The Marcket. Arc's guide to helping you make sense of the most important shopper trends in real time — so you can make your brand irresistible.

The Anatomy of Irresistibility

Arc’s mission is to help make brands ‘irresistible,’ which first means understanding the dynamics that drive an irresistible shopping experience. See what we’ve learned.

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Our Love Affair With Instagrammable Moments

Cautionary tales of the pop-up experience and how to make brand moments really count.

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3 Ways to Keep Your Shopper Relationships Strong

Consumers want to feel understood, tended to, and like they’re in good hands. Three key factors that are keeping customers interested in brands.

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Relationship Refresh

Consumers are looking for something different out of the calendar year, bucking old holiday traditions for entirely original occasions—and creating all-new spaces for brands to step in.

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The Gift of Good Service

Retail stores get ready for the influx of foot traffic that the holiday season brings, focusing on the customer journey and concierge services.

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All I Want for Christmas is Fewer Clicks

For ecommerce sites looking to be the host with the most this holiday season, there’s only one thing consumers want—ease.

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