Campaigns for brands including GSK, Dunkin’ and Intel earned top honors at the industry’s premier awards program.
In its 38th edition, the REGGIE Awards honors the best brand activation campaigns across the industry—and this year’s competition was no exception.
Arc celebrated five wins for best-in-class work for clients including Dunkin’ Brands, GSK Consumer Healthcare and Intel. Congratulations to the teams for their work on these incredible campaigns:
SILVER: Holiday or Seasonal Marketing - “All The Fall Things”
GSK Consumer Healthcare (Voltaren):
BRONZE: Shopper Marketing or Retailer-Specific Marketing - “Powering the Joy of Movement”
GOLD: Innovative Use of Marketing Technology - "Game On: Winning The PC Aisle”
SILVER: Shopper Marketing or Retailer-Specific Marketing - "Game On: Winning The PC Aisle”
SILVER: Experiential Marketing (Live or Virtual) - "Game On: Winning The PC Aisle”
“COVID really threw retail for a loop last year,” said Chris Cancilla, CCO of Arc Worldwide. “So, today’s wins feel that much more meaningful. Knowing that through even the weirdest of times—in a pandemic that uprooted every sense of retail as we knew it—we continued to deliver innovative, purpose-driven work that connected brands with consumers.”