Wear The High Life
Miller High Life is a people’s beer — standing for passion and authenticity. But with sales declining, we needed to remind Millennial drinkers that our values were very much their values. In an unprecedented move, we turned the brand over to streetwear designer Benny Gold. With a maker mindset that perfectly matched our ideals, Benny breathed new life into the iconic brand — helping High Life win new loyalty by staying loyal to our timeless beliefs.