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How Brands Can Stay Irresistible in Uncertain Times

As a response to COVID-19, brands need to rethink their marketing playbooks. The creativity they apply to these new strategies may be the difference between winning and losing in the future.

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How Not to Be a Faux Feminist Brand

The Do’s and Dont’s When Developing a Women’s History Month Campaign

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Disrupted

COVID-19 is changing the way people shop. How can brands stay irresistible when the shopping journey is radically changing?

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Relationship Goals

Forget chocolate hearts and teddy bears, we have brand love on the brain. This February, we’re taking on consumer behavior from a few different angles to better understand what really woos them, and how…

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The Frictionless Holiday

At Arc, we like holiday shopping that’s faster, smarter and as fritcionless as possible. For this edition of The Market, we’ve assembled a few gifts for you.

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GlobalShop 2019 Review: Top 5 Takeaways

Arc’s Retail Design Group shares their insights from the industry-leading event.

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