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Why the Holiday Shopping Season Is Year-Round

Digital Strategist Caitlyn Ford says consumer behavior has shifted and the path to purchase is longer than you think.

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How Retailers Can Level Up by Applying Gaming Innovations

Think VR and AR is just playing around? Vice President, Strategy Director Fran Diamond breaks down what retailers can learn from gamers.

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One Millennial’s Perspective on the Changing Shopper Landscape

Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper

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Debunking the Big Myth Behind ‘Big Food’

A new study by Leo Burnett shows that eating and purchasing behaviors are more segmented than once believed.

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Shopper Marketing Magazine Looks at What’s Hot in 2017

Arc’s EVP, global business development and innovation, Nick Jones, joins a panel of specialists to talk shopper marketing trends for the new year.

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2017: Changes and Challenges for Brands in the Shopper Marketing Landscape

Arc’s Nick Jones highlights six trends you need to be aware of in the coming year

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