Seeing the Not Your Knorr-dinary Drive-Thru come to life was simply amazing. In today’s environment, finding quick, affordable and nutritious meals can be tough. I loved how this activation really encouraged the community to think beyond fast food and showed shoppers how simple it is to make delicious recipes and meals at home for less using Knorr products.

By far the best program I have seen in my 17 years in the business. The idea started as a way to educate shoppers on a healthy alternative to fast food and turned into a full 360 event that brought in shoppers from across the state. The event helped differentiate H-E-B in the market, drove brand awareness and impressed countless shoppers who stood in line to try the amazing recipes.

This was a tremendously exciting program that Arc brought to life in a very fun and engaging way at H-E-B, fully conveying how Knorr could help shoppers prepare delicious, affordable and nutritious meals.

As a creative lead on this program, it was such a rewarding experience bringing a fun activation like this to life. From the initial ideation to final execution, every detail was meticulously thought out, challenged and executed to create a truly unique program that both clients and customers loved. The team did an outstanding job and set the bar high for future programs.