Not Your Knorr-Dinary Drive-Thru

Flipping fast-food mindsets on value meals



Tasting is believing, so we showed up where fast-food-obsessed San Antonians least expected us: the H-E-B parking lot. We satisfied their every craving with a faux drive-thru that served delicious, easy, fast AND nutritious Knorr Taste Combos.

+ Gold REGGIE: Local, Regional or Market Specific Marketing

+ Bronze REGGIE: Experiential Marketing

Free Immediate Delivery

Might make you hungry for more

The Challenge

Convenience or nutrition? 

That was the choice H-E-B shoppers thought they had to make. To divert traffic from the drive-thru back to H-E-B, it needed to be clear how Knorr brings both benefits to the table.

The iconic drive-thru look was brought to life with an eye for every detail.

A sweepstakes and instant-win game inspired by soda cup peel-and-wins kept engagement high.

The results were sooo good.

For Knorr at H-E-B

During our event, we delivered the highest single-day sales at an H-E-B store for the entire year and doubled the expected number of sweepstakes entries. 

For H-E-B shoppers

Our experience showed them that they could put balanced meals on the dinner table without breaking their budgets or their tight schedules.

Bite into these satisfying reviews.


Erin Maenius

Customer Business Manager, Unilever

Seeing the Not Your Knorr-dinary Drive-Thru come to life was simply amazing. In today’s environment, finding quick, affordable and nutritious meals can be tough. I loved how this activation really encouraged the community to think beyond fast food and showed shoppers how simple it is to make delicious recipes and meals at home for less using Knorr products.

Steve Kohring

Associate Director, Unilever

By far the best program I have seen in my 17 years in the business. The idea started as a way to educate shoppers on a healthy alternative to fast food and turned into a full 360 event that brought in shoppers from across the state. The event helped differentiate H-E-B in the market, drove brand awareness and impressed countless shoppers who stood in line to try the amazing recipes.

Franck Valas

Grocery Shopper Marketing Lead, Unilever

This was a tremendously exciting program that Arc brought to life in a very fun and engaging way at H-E-B, fully conveying how Knorr could help shoppers prepare delicious, affordable and nutritious meals.

Justin McClure

Art Director

As a creative lead on this program, it was such a rewarding experience bringing a fun activation like this to life. From the initial ideation to final execution, every detail was meticulously thought out, challenged and executed to create a truly unique program that both clients and customers loved. The team did an outstanding job and set the bar high for future programs.

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