Reporting to Soche Picard, CEO of Arc Worldwide, NA, Chris is leading the charge in crafting Irresistible Commerce. Soche couldn’t be happier about Chris’ return. She shares, “There is no one else I would rather have at my side than Chris Cancilla. He is a master of merging the art and science of commerce to connect with people. I’m over the moon welcoming him back to Arc as Chief Creative Officer to help lead our agency and drive value for our client partners.”

Chris is charged with driving transformation for clients by leveraging data-driven creativity that connects with shoppers. With a track record of over 30 years working with blue chip brands like Molson Coors, Dunkin’, Intel, Diageo, Kimberly-Clark, The American Red Cross, and The Obama Foundation, Chris brings a wealth of experience to the table.

When asked why he chose to return to Arc now, Chris replied, “It is an honor to be re-joining Arc at such an exciting time in the commerce space. In a world where we have endless data, countless channels, and the ability to deploy messages in nanoseconds, Arc brings the critical power of human insights coupled with breakthrough creative ideas. With its talent, culture, and commitment to winning together, there’s no agency I’d rather be at.”

Apart from his role at Arc, Chris also shares his expertise by developing coursework for Northwestern University’s esteemed Medill Integrated Marketing Communications program and serving on the board of Impact for Equity, a social justice organization in Chicago.

Chris Cancilla’s return is a testament to Arc’s irresistible culture and unwavering commitment to success. He’s an experienced leader, doing great things for the future of the industry and the world, and we couldn’t be more thrilled to welcome him back.