From AR-driven brand experiences, to breakfast-time disruption, to a very non-traditional holiday, our best work this year reinforced a familiar idea: when smart strategy meets inventive ideas that drive results, the industry takes notice.
Across leading award programs that benchmark both creative excellence and real world impact, Arc Worldwide and its client partners were recognized for work that not only stood out creatively, but influenced how and where people engage with brands, from shelf to screen.
Below is a look at this season’s award-winning work:
Irish Spring: Uncap a Fresh Adventure
Irish Spring needed to win a Walmart. So to launch the brand’s first-ever, limited-edition national park–inspired scents, we built a campaign as unique as the product itself. Arc created an immersive AR experience that let shoppers’ step directly into each scent. Drawing inspiration from locations like Yosemite and the Grand Canyon, the program turned product discovery into an interactive retail moment, connecting digital exploration with purchase.
The result was a commerce experience that drove engagement from mobile to shelf and recognition across multiple digital award categories. Proving that commerce is an infinite playground for innovation.
🏆 ANA REGGIE Brand Catalyst Awards (Bronze): Best Commerce Innovation
🏆 Chicago ADDYs (Silver): Mobile & Web-Based Apps
🏆 Chicago ADDYs (Silver): Augmented Reality
Heinz: Rise and Heinz
Rise and Heinz set out to challenge one of the most established norms in food culture – when ketchup belongs on the plate. Everyone loves Heinz on their fries, but by showing up where breakfast decisions are made, from Pinterest boards to the hashbrown aisle, the campaign repositioned Heinz as part of the breakfast routine — on par with coffee creamer or hot sauce.
A connected system of content, retail media and disruptive in-store execution helped translate the idea into measurable behavior change.
Developed as part of an extended Publicis Commerce team, Arc drove the core creative concept and crafted the integrated journey across all key retailers. And the results, speak for themselves.
🏆 Effie Awards (Silver): Multi-Retailer Program / Commerce & Shopper
🏆 ANA REGGIE Brand Catalyst Awards (Bronze): Best Brand Repositioning or Evolution
🏆 Chicago ADDYs (Silver): Point of Purchase Campaign
🏆 Chicago ADDYs (Silver): Consumer Campaign Regional/National
Plus, the program helped earn Kraft Heinz the title of #1 U.S. Marketer of the Year by Effie Worldwide.
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Pernod Ricard: Wicked Cocktails Straight from Oz
In a season typically defined by familiar holiday cues, Pernod Ricard took a decidedly different approach — standing out and breaking through by building a program around the cultural momentum of the release of the Wicked film.
Wicked Cocktails Straight from Oz brought the film’s themes and aesthetic into the retail and on-premise environment, combining custom cocktail recipes, branded displays, partnerships with theaters and nightlife venues, and integrated media support. The result was a multi-channel experience designed to appeal to younger drinkers who wanted a less traditional approach to the holidays.
The program was recognized for its distinct approach to seasonal marketing and reversal of negative sales trends in the category. All of which set it apart in a highly competitive category.
🏆 ANA REGGIE Brand Catalyst Awards (Silver): Seasonal or Holiday Campaign
A Season Defined by Work that Works
Across each campaign, a common thread emerged: the strongest campaigns are born from human insight, delivered through disruptive creativity, integrated at every touchpoint, and tied to game-changing results.
Whether through immersive digital experiences, cultural partnerships, or rethinking everyday usage occasions, this year’s work demonstrates the endless possibilities of creative commerce.
To our client partners, Colgate-Palmolive, Kraft Heinz, Pernod Ricard, and beyond, thank you for the trust and ambition to push the work further.
