Not one…but two of Arc’s stellar female leaders were named Path to Purchase Women of Excellence (WEX) in 2022.
The WEX Awards recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.
Heather Collins, Executive Vice President, Business Leadership: Business Excellence Award
“Heather is a sharp business lead, always looking for ways to help Unilever navigate the ever-evolving nature of commerce and CPG. Her laser focus on doing what’s best for the business PLUS her experience leading shopper marketing on the client side, tech side, and agency side gives her a true advantage. She’s able to combine this experience to identify areas of true growth, new tools, and ways of working that maximize the data-rich tools we have at our disposal,” explained her teammate Lauren Elliott, Senior Vice President, Strategy Director at Arc (P2P 40 Under 40 Winner). “And most importantly, her teams hold deep respect for both her business chops and ability to lead with humanity and empathy.”
Heather has masterfully optimized business performance while uniting a team through her compassion and heart, the perfect mix for onboarding over 100 new team members in a remote environment. She is the strongest champion for her colleagues and clients and it translates into the trusted relationships she’s built in a short window within the Unilever organization, and there’s no plan to stop.
Alex Falconi, Executive Vice President, Director Client Operations: Innovator Award
With 20+ years of experience in the shopper marketing industry, Alex sits as the Head of Agency Operations at Arc where she leads a band of project managers and operational experts who keep the agency running like clockwork. Dubbed as a “Shopper Operations Maverick” and “Operations Vet” by many in the industry, Alex joined Arc with one mission: to create an agile shopper agency of the future. In four short years, Alex has stood up an operational model fit perfectly for Arc’s “Irresistible Commerce” position and brand.
Alex’s passion and talent for innovative, simple solutions is seen by all. When asked, her agency colleagues said “Alex is the definition of an innovator. She’s not afraid to fail and try again, which is why she has seen so much success in her career. The Project Management and Operations departments admire how she quickly and seamlessly finds solutions to organize the chaos. It’s changed the way Arc does business for the better.”
We are so incredibly proud of Alex and Heather. They make us all better.