Last week, Path to Purchase Institute honored its 2023 class of 40 under 40 and recognized Arc’s very own Jaqueline “Jax” McCabe, Creative Director. ​

Nominated by their industry peers and selected by P2PI editors, this list honors 40 rising leaders who are helping to redefine the future of commerce marketing. ​

“Give her a turnkey shopper marketing assignment, and she’ll spin it into award-winning​ work. Give her days—even hours—to pivot an idea, she’ll come back with something​ even stronger,” says Alma Klein, Senior Vice President, Creative Director at Arc. “Clients, peers, direct reports, and leadership agree Jax is a bright light in this industry. She always finds a solution. She relentlessly drives for outstanding work and she does so with an infectious energy that brings everyone along with her.”​

Along with her outstanding and innovative work with partner Unilever, Jax also uplifts and supports her colleagues at every opportunity—participating in ParentKind (Employee Resource Group for working parents) and mentoring talent through the Publicis Greater Together Mentorship Program. Maybe most importantly, when she isn’t leading the way to irresistible shopper solutions, you can find her being a proud room parent in both of her kids’ classrooms. ​

“Jax pushes the creative team to produce their best work and always makes room to nurture the growth and morale of her people. I am so grateful to be working with and learning from her,” says Kristin Ligouri, Associate Creative Director.  ​

Congratulations to Jax, a true Arctype through and through.