February 8, 2018
MilkPEP Names Arc Worldwide Agency of Record for Shopper Marketing
Agency tasked with driving sales at retail, in digital and through e-commerce.
January 30, 2018
Altering the Shopper Experience With AR
Senior Art Director Glenn Madigan explains how brands are delighting, surprising and serving consumers throughout the retail experience with augmented reality.
March 7, 2018
Arc Worldwide Hires Dana Stotts as SVP, Director of Customer and Channel Strategy
Stotts will lead channel and customer strategy for MillerCoors and develop a Center of Excellence for Arc and Leo Burnett
November 3, 2017
Why the Holiday Shopping Season Is Year-Round
Digital Strategist Caitlyn Ford says consumer behavior has shifted and the path to purchase is longer than you think.
October 12, 2017
How Retailers Can Level Up by Applying Gaming Innovations
Think VR and AR is just playing around? Vice President, Strategy Director Fran Diamond breaks down what retailers can learn from gamers.
August 8, 2017
One Millennial’s Perspective on the Changing Shopper Landscape
Digital Strategist Caitlyn Ford explains what savvy brands need to know to stay in tune with today’s content-driven shopper