On April 16th, the REGGIE Awards celebrated the best brand activation marketing campaigns of 2023, and Arc + Unilever took home an incredible nine awards across four programs.
A bespoke Dove Self-Esteem activation at Walmart and a pop-up drive-thru experience for Knorr demonstrated the ability to extend brand initiatives into unique retailer activations, while Walmart Ugly Sundaes and Walgreens Untold Beauty showed development of ground-up scale campaigns based on shopper data and insights.
This is the second year of multi-category wins for Untold Beauty, and its second REGGIE GEM award, which recognizes work that exemplifies best in class accurate and authentic portrayal of women and girls.
Arc CEO Soche Picard shared, “I’m so proud of the work Unilever and Arc have created together as we harness the exponential power of data and creative to connect to shoppers.”
Visit the REGGIE Award site for more information on this year's winning work.
Walgreens Untold Beauty
+ GOLD GEM Award
+ SILVER Retail Media Networks
+ BRONZE Partnership Marketing
Walmart Ugly Sundaes
+ GOLD Holiday/Seasonal Marketing
+ GOLD Shopper Marketing, Retail Specific or Omnichannel Marketing
Walmart + Dove Dare To Be Truly You
+ GOLD Age-Targeted Marketing
+ SILVER Shopper Marketing, Retail Specific or Omnichannel Marketing
H-E-B Not Your Knorr-dinary Drive-Thru
+ GOLD Local Marketing
+ BRONZE Experiential Marketing
