We launched It All Starts Aquí to deepen our connection with Hispanic shoppers and encourage cross-category shopping. The idea was simple: tap into cultural and family values that resonate with our Hispanic American audience, reminding them of the longstanding place Colgate products have in their homes.

We went all out with in-store signage, Walmart.com, the Walmart app, and social media to engage shoppers. During Hispanic Heritage Month, we threw some seriously fun events in Walmart parking lots—think music, product samples, delicious bites, and photo opps.

The outcome? Increased awareness, boosted sales, and a level of shopper engagement that exceeded expectations.

No Ingredient Left Behind made it easier than ever for shoppers to reduce food waste.

Our user-friendly digital hub on Kroger.com featured recipes designed to help shoppers make the most of their leftover ingredients. With push notifications and in-store displays, we reminded customers to make more sustainable choices—while offering instant savings on Hellmann’s and Knorr products.

To keep the message top of mind, we also ran digital ads, Pinterest campaigns, and social media content across Kroger’s channels, all directing shoppers to the hub for more tips, recipes, and savings.

By integrating practical tools and promotions both online and in-store, we helped shoppers reduce food waste while boosting sales for Hellmann’s and Knorr.

To help shift Walgreens’ image from a place for health essentials to a self-care destination, we launched Pick Me Ups, a campaign designed to make wellness feel easy and uplifting.

Targeting wellness-conscious millennial and Gen-X women, we paired Unilever’s top beauty brands with Walgreens’ Same Day Delivery (SDD) and Buy Online, Pick Up in Store (BOPIS) options, so customers could treat themselves with minimal effort.

Through programmatic ads, paid social, influencer partnerships, and push notifications, we sparked joy and encouraged shoppers to add a little self-care into their day—no matter where they were.

The result? A big boost in sales, strong engagement, and happier, healthier customers. Because self-care isn’t just a luxury—it’s part of taking care of your health.