Annually, Kraft Heinz awards its marketing teams and agency partners for best-in-class work with their prestigious ACE Award.
This year, Team Kraft Heinz won the Creative Commerce category for The No Plan Dinner Plan campaign.
The No Plan Dinner Plan campaign celebrated spontaneity and the joy of preparing to be unprepared, offering shoppers easy and delicious solutions from Kraft Heinz.
But none of this would’ve been possible without a client partner who was willing to try new things that led to a first-of-its-kind digital marketing campaign.
Together, Team Kraft Heinz pioneered groundbreaking marketing with GoPuff and TikTok, and created the first-of-its-kind branded and shoppable TikTok Live cooking show.
“The No Plan Dinner Plan is an illustration of how we can bring engaging content and commerce to our consumers,” says Shaina Fox, Lead, Omni Shopper Marketing at Kraft Heinz. She went on to say, “It is a demonstration of the partnership we have built between brand & agency, and willingness to take risks together.”
Upon winning the award, Arc VP Account Director Christina Hormuth shared, “To be considered for an ACE award is already an achievement, but to make the shortlist and then win in your category is an honor. The best of the best work across the globe is recognized within Kraft Heinz, and I’m so proud of our team and the work we did to receive that recognition. A scaled approach to marketing combined with brave client partners who want to take risks with their activation leads to business-building, award-winning work.”
Want to learn more about No Plan Dinner Plan? Click here for the full case study.
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No Plan Dinner Plan
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Portfolio, Multi-Brand, Scale – whatever you call it, it works
Portfolio, Multi-Brand, Scale – whatever you call it, it works
What's New
