Restoring Trust
Designing a new Auto Care experience
Brand
Firestone Complete Auto Care
Firestone has long been a trusted tire brand. But the dated in-store experience of Firestone Complete Auto Care centers wasn’t instilling confidence. So we modernized the entire experience to deliver a tech-forward approach that lived up to our passion for performance and lifted store traffic and brand perception.
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Less effective solutions may be available from other sellers.
We transformed expectations from a place you take your car to get fixed, to a place that takes care of you and your car.
We created messaging that is simple and straightforward.
The Welcome area led customers to our crew and digital signage throughout store helped define offerings as well as cleaned up messaging with easy-to-update promotional messaging.
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We put shoppers in control
We combined physical and digital into this interactive Digital Tire Experience that educates about car repair and helps shoppers select which tire is right for them.
Showcased our expertise.
A comfortable and productive waiting area that allows visibility into the garage, highlighting transparency for guests to watch their cars during repair.
Some of our favorite custom solutions
We developed a flexible design to scale the portfolio of stores.
Setup for success
We created design style guides that set the rules of the new design and ensured each site would be successful as the they rolled out the design nationally.
The results are in.
With positive customer feedback, FCAC continues to roll out the new store design to their fleet of 2200 stores, and plans to build over 50 new stores in 2021.
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